Advanced Praise and Testimonials for Call to Action

“Steve Krug nailed Web marketing philosophy in his book, "Don't make me Think." Now it's time to get practical. Creating a website requires a customer-centric focus and Bryan Eisenberg & Jeffrey Eisenberg hands you the how-to, step-by-step guide to getting the job done. Separating the user from usability, monitoring persuasion paths, choosing colors, creating copy - you'll find the best advice distilled from a career of testing and measuring, not pontificating and PowerPointing.

The buying cycle, shopping carts, on-site searchability and some great tips by a wide variety of experts in their fields. Do you want to increase traffic to your website and raise conversion rates? This is the book of short cuts to website success.

- Jim Sterne Author, Producer of the Emetrics Summit and President of the Web Analytics Association

I asked Bryan and Jeffrey Eisenberg to do a study of our web site and give us his results within 6 weeks. Within 8 hours they called to say they had found something we had to fix immediately, a hole through which we were losing 5% of our traffic. We fixed it that night and saw an immediate 5% lift in our sales. I have spent five and a half years in this game: The Eisenbergs are #1 in this game, and there is no #2.

- Patrick Byrne CEO, Overstock.com

“There is no such thing as a typical internet shopper. There is only one woman at one keyboard looking onto one monitor. Jeff and Bryan Eisenberg have lifted this shopper from the dry and deceptive pages of data, made her fully human, and taught us how to make her smile and say yes more often. These brothers will forever be remembered as the breakthrough pioneers of internet marketing. I guarantee it.”

- Roy H. Williams NY Times and Wall Street Journal bestselling author

When I was at Volvo, Jeffrey and Bryan Eisenberg helped us increase our leads by more than seven times. It is great to see them sharing all this stuff in one book.

- Brian Godwin

For years, "Eisenberg" has been synonymous with "conversion guru" on the ClickZ Network. These are the professionals other professionals turn to when it comes to cutting the dot-com mumbo-jumbo and getting down to the very serious business of creative effective Web sites that satisfy customers and meet -- or exceed -- conversion and monetary goals. The Eisenbergs don't subscribe to theories or fashions. They deal in tangible, measurable results.

- Rebecca Lieb Executive Editor The ClickZ Network

The Eisenberg’s consumer-centric “persuasion architecture” process, founded on sound marketing and business “best practices,” combined with their project “navigation” expertise, was the key to turning marginal site traffic and meaningless visitor conversion rates into a new brand site that now is regarded as the “poster child” for all online diamond brand sites in the industry. Future Now, Inc. has been a strategically relevant, creatively unexpected “secret weapon” in helping Leo Schachter maintain its #1 brand ranking.

— John Marchese Leo Schachter Diamonds and former Chairman of 141 Worldwide

Bryan and Jeffrey Eisenberg have written a great new book on conversion rate optimization for websites. I was lucky enough to receive an early review copy of the book, which has many nuggets of web site wisdom. The book is a compilation of their writings from GrokDotCom, ClickZ, seminar presentations, and their staff and colleagues. Each article is a few pages long on a specific topic, all revolving around boosting your ROI through conversion rate optimization. The Eisenbergs are the acknowledged masters of conversion rate optimization, having practiced what they've preached since 1998.

— Andy King http://www.websiteoptimization.com

Call to Action is an important read for any Marketer who understands and invests in the strategy that the Web is the hub of all marketing. For years, the Eisenbergs have been educating the world on best practices for conversion, online marketing and persuasion architecture. This book encapsulates a wealth of expertise, experience and insights on how to effectively develop, measure and optimize your web initiatives.

- John Simpson, Brand Marketing Manager WebTrends

...plunk down the $13.95 for Call to Action. Applying just one or two of the techniques and strategies outlined in the book will likely return many times the cost of the book in almost no time.

— Chris Sherman, Search Engine Watch http://searchenginewatch.com/searchday/article.php/3503366

If you have a web site I hope you'll do two things. First, wait patiently until Monday when I show you my new ebook about web pages and conversion. Second, don't wait even one minute before checking out: Call to Action: How to Improve Your Conversion Rate. The authors sent me a copy a few weeks ago, but I was too busy writing my ebook to read this. A shame, because I could have stolen countless ideas from them. It's filled with all the facts and details and case studies that I was far too lazy to include in my ebook. Despite the godawful cover, this book is an astonishing bargain. The book is straight forward and gives you direct, clear insight into what's wrong with your site and what to do about it. No fancy metaphors or engaging banter. Just the nuts and bolts and the facts to back them up. I can't conceive of a website that won't benefit from the ideas inside. Still reading this blog? Stop! Go check out this book.

—Seth Godin, Best-selling author of Free Prizes Inside and Purple Cow

Order Your Copy Today

Available from Overstock.com, Amazon or Barnes & Noble.com.