Call To Action: Secret Formulas To Improve Online Results

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Steve Krug nailed Web marketing philosophy in his book, Don’t Make Me Think. Now it’s time to get practical. Creating a website requires a customer-centric focus and Bryan Eisenberg & Jeffrey Eisenberg hand you the how-to, step-by-step guide to getting the job done. Separating the user from usability, monitoring persuasion paths, choosing colors, creating copy — you’ll find the best advice distilled from a career of testing and measuring, not pontificating and PowerPointing.

— Jim Sterne Author, Producer of the Emetrics Summit and President of the Web Analytics Association

Are You Ready for A Call To Action?

Have you wondered how some of the most influential brands and site owners are achieving astonishing improvements in their online results? In one comprehensive volume, the founders of Future Now, Inc. present the tactics that are helping their clients convert website traffic based on the principles of persuasion architecture.

Call to Action includes the information you need to know to achieve dramatic results from your online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your Call to Action. Download a few sample chapters to preview.

Call To Action Provides You With the Secret Formulas You Need for Results

Call to Action presents an overview of the principles and tactics of conversion rate marketing as developed and practiced by Bryan and Jeffrey Eisenberg, founders of Future Now, Inc. Since the company’s inception in 1998, Future Now, Inc. has pioneered the science and art of online conversion, focusing exclusively on helping clients persuade and convert their traffic into leads, customers and sales based on Persuasion Architecture and proven conversion rate optimization techniques. Within these pages, Bryan and Jeffrey walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience “in the trenches.” You will learn about persona-based design and persuasion scenarios, how to choose and evaluate key performance indicators, how to distinguish copy that will earn its keep.

Call to Action will help you understand the roles of usability, information architecture and search engine optimization in the context of conversion rate marketing. Bryan and Jeffrey also bring you the voices of specialists in the industry, offering strategies and tips from those who successfully have turned principle into practice. The most comprehensive book of its kind, Call to Action is both a step-by-step, how-to manual and a treatise on the true nature of conversion.

Order Your Copy of Call to Action.

Order this New York Times, Wall Street Journal, and USA Today best-selling book from our good friends at Overstock.com. Of course you can also order it from Amazon, Barnes & Noble.com or 800-CEO-Read.